Full Service Optical

Serving the Black Hills Area for 40+ Years

Looking for high quality, affordable eyewear and optical services in Rapid City, SD? Pillen Optical has offered a wide range of services and products since 1974. We are proud to be the optical of choice for individuals of every age. Our dedicated team of opticians and support staff are committed to helping you find the frames and contacts that fits your needs, style, and budget.

Count On Us for Affordable Eyewear & Friendly Services!

From our beginning, it has been our goal to provide all customers with high quality products at prices they can afford. We have one of the largest selections of eyewear including all major brands of contact lens and the area’s largest selection of safety eyewear.

Wide Selection of Designer Frames

We have frames to fit every budget and style. We carry a number of designer brands including Oakley, Wiley X, Tommy Hilfiger, Guess, Bolle, Harley Davidson, and more.

2 Pair of Frames for $100

We are proud to offer an expansive selection for our popular “2 Pairs for $100” special. This offer provides you with two complete pairs of single vision glasses for $100. We offer over 500 frames to choose from — most places only have 20-30 for this type of deal. And the frames are not very stylish.

To ensure you always receive a fair price, everything in our store is sales priced, including all frames not included in the “2 for $100” special.

Expert Repair Services

Have you broken your glasses? Our staff is experienced in repairing and welding broken frames. We are one of the only businesses in the area to provide this service. We are here and ready to help!

Trust Our ABO Certified, Trained Opticians

Our opticians are skilled and experienced and will work with you to properly adjust your eyewear and ensure a good fit. We will help you with any problems you have with your eyewear.


For more information about our optical services, our product selection, or to schedule an appointment, please contact us today at 605-348-2323.