About Pillen Optical

Pillen Optical was founded in 1974 by Gary Pillen. Our practice was located on the corner of 5th and Kansas City Street for over 40 years. In July 2016, we moved into our new facility. Our new building not only provides us with more space, it has enhanced our ability to take care of your needs. The larger building has allowed us to bring in a 2nd full time optometrist to perform eye health exams and more. This allows us to better accommodate your schedule, and we now carry an even larger selection of frames for customers to choose from.

We Are Dedicated to You & Your Family’s Needs

Since our beginning, we have worked hard to establish a family-like atmosphere in our optical. Our staff is our family and we want our family to take care of your family. Each member of our team is committed to learning about the latest technology and advancements in the optical field. We want to help you see better and cater our services to meet your specific needs.

Offering the Frames You Want, At Prices You Can Afford

As a full-service optical superstore, we offer one of the largest selections of eyewear in the area. We carry a range of designer brands including Oakley, Wiley X, Bolle, Tommy Hilfiger, Guess, Harley Davidson, and more.

We are known for our “2 Pairs for $100” special, and unlike other opticals, we offer over 500 to choose from! Most places only offer 20-30 frames to choose from and they aren’t that stylish. All the products in our store are sale-priced to ensure you are able to achieve the look you want without breaking the bank.

In addition to our wide selection of frames, we also carry sunglasses, every major brand of contact lens, and the area’s largest selection of safety eyewear. We are truly dedicated to providing you with personalized, handcrafted eyewear which meets your needs and lifestyle.


Tyler B. says: I always love going to Pillen Optical! The staff are always very friendly & helpful! Dr. Jones is always awesome! He is very helpful & kind!

Alissa L. says: I called all the eye doctor places and this one is the cheapest place for no insurance people! They’re also super friendly and fast. What more can you ask for?

Matthew W. says: Pillen Optical is one of my favorite businesses in the Rapid City area. I always get fantastic service and they have a great selection of nice frames at a low price.

Bella H. says: Appointment only took about an hour and my glasses were ready within a week! $90 for an exam and while I was there they had a deal for 2 frames for $100 so obviously I did that, haha. The ladies up front were super nice and my optometrist was a younger guy he seemed pretty relaxed. I’d definitely recommend for basic exams and services.

For more information about our services, our product selection, or to schedule an appointment, please contact us today at 605-348-2323 We look forward to caring for you and your family.

Prescription Glasses In Rapid City, SD | Pillen Optical

Optometrist in Rapid City, SD | Pillen Optical
Optometrist in Rapid City, SD | Pillen Optical