Welcome to Pillen Optical

Since 1974, Pillen Optical has been a trusted name for optical services in Rapid City, SD. From our beginning, our goal has been to provide patients throughout the Black Hills Area with truly affordable products and services. While maintaining a high standard of quality and service. We are proud to be family-owned and operated and work to treat every one of our customers like they are family. Our team utilizes the latest technology to help you and your loved ones see better.

Proudly Serving the Black Hills Area for 40+ Years

As a full-service optical superstore, we offer one of the largest selections of eyewear in the area. We strive to keep you and your budget in mind. We are known for our “2 pairs for $100” special. This special allows you to select two complete pairs of single vision glasses for $100 with over 500 frames to choose from. We haven’t forgotten about our customers who wear bifocals and trifocals, they can get 2 complete pairs for $200. Every frame in our store along with all our lenses are sale-priced to ensure you always receive the best price on your new glasses.

In addition to our wide selection of frames we offer all major brands of contacts, prescription sunglasses, and the area’s largest selection of safety eyewear. We work with many area companies to meet their safety eyewear needs. To ensure you are able to monitor your complete eye health we have board-certified optometrists who perform full eye exams and health checks.

Committed to Customer Satisfaction & Quality Products

We have the area’s only independent full-service lab. By performing our lab services on-site, we are able to control the quality of the products we provide our customers. Most optical send their work to a large centralized lab, which means they are not able to control the quality of the product you receive. We strive to offer you and your family with personalized, handcrafted eyewear, at a lower price.